Brand style guide

Shoppy logo

The Shoppy brand is our pride and joy. We've gone to great lengths to make it as beautiful as possible, so we care a great deal about keeping it that way! These guidelines provide all of our official assets and styles, along with details of how to correctly use them.


Shoppy colors

Light backgrounds and tinted greys, accented with Shoppy green.

Shoppy green


RGB 164, 208, 55




RGB 255, 255, 255


Light grey


RGB 247, 250, 252


Mid grey


RGB 220, 221, 231




RGB 33, 51, 64


Dark grey


RGB 21, 33, 42


Secondary colors

Our secondary palette is used for accents and highlights appropriate to context.













Spacing guidelines

When using the Shoppy mark and glyph, leave plenty of space for our brand to breathe.

These diagrams give a general indication of how much spacing is needed to ensure that the logo and glyph aren't bumping up against other elements.

Any use of Shoppy brand materials constitutes acceptance of the Shoppy Terms of Service, Trademark Policy and these Brand Guidelines, which may be updated from time to time. You fully acknowledge that Shoppy Ecommerce Ltd. is the sole owner of Shoppy trademarks, promise not to interfere with Shoppy's rights, and acknowledge that goodwill derived from their use accrues only to Shoppy. Shoppy may review or terminate use of brand materials at any time.

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